Nieuw Onderzoek Toont Aan: B2C Marketeers Moeten Content Marketing de Tijd Geven!

Het Amerikaanse CMI (Content Marketing Institute) komt jaarlijks met een onderzoek over het succes van content marketing. Dit jaar leren we dat zowel in de B2B als de B2C markt meer dan 60% van de ondervraagden vinden dat hun organisatie ‘beter’ tot ‘veel beter’ geworden is in content marketing in vergelijking tot het voorgaande jaar. Maar wat kunnen we leren van zo’n 23% van de B2C marketeers die zeggen dat hun succes in content marketing voor 2016 ongeveer gelijk is gebleven met het jaar daarvoor?

[New Research] B2C Marketers Need to Give Content Marketing Time
Dit is een samenvatting van het oorspronkelijke artikel dat op 19 oktober 2016 verscheen op ContentMarketingInstitute.com, door Joe Pulizzi

factoren-die-bijdragen-aan-het-stagnerende-succes-bij-b2c-marketeers-in-het-afgelopen-jaar

In het CMI rapport dat op 19 oktober uitkwam: B2C Content Marketing 2017 Benchmarks, Budgets and Trends – North America, kwam naar voren dat verreweg de meeste marketeers vinden dat hun organisaties steeds betere resultaten boeken met content marketing. Echter een kleiner percentage, 23% van de Noord Amerikaanse marketeers gaf aan niet verder gekomen te zijn met content marketing. Zij gaven hiervoor meerdere redenen, met als belangrijkste twee: strategie en tijd.

Strategie issues

Problemen met de strategie kan betekenen dat er te weinig strategie aan de uitvoering vooraf gegaan is. Maar het duidt ook op moeite de strategie goede te ontwikkelen of aan te passen. Het laat hoe dan ook zien dat marketeers een goed uitgewerkte en doorontwikkelde content marketing strategie als een fundamenteel onderdeel van een succesvolle content marketing operatie zien.

B2C Management Teams ongeduldig

71% van de respondenten zegt dat ze gefocust zijn op het bouwen van een langere duur relatie met de doelgroep, in plaatst van campagne-achtig te werk te gaan. Toch geeft maar 52% aan dat het leadership team hen voldoende tijd geeft om content marketing resultaten te behalen.

Hoe bouw je een relatie van lange duur zonder tijd? Te vaak verwachten marketeers en bestuurders nog razendsnelle resultaten van content marketing. Maar dit werkt zo gewoon niet.

Behoefte aan meer commitment

Tijd betekent commitment. Je committeert immers genoeg tijd en aandacht aan je content marketing activiteiten en uiteindelijk ook aan de doelgroep waar je een relatie mee wil opbouwen. Wil je ROI (Return on Investment) zien en wil je een groep met trouwe abonnees opbouwen rond je content, dan zal je geduld moeten hebben. Dit kan wel 12-24 maanden duren alvorens je resultaten gaat zien, aldus Joe Pulizzi. 60% van de B2C organisaties die meededen aan het onderzoek waren gecommitteerd tot zeer gecommitteerd tot content marketing. De overige 40% was verdeeld in drie groepen: neutraal, denkt met een experiment bezig te zijn, of wil snel resultaten zien. Deze drie groepen verspillen hun tijd en geld, aldus Joe Puluzzi.

 

“60% van de B2C organisaties die meededen aan het onderzoek waren gecommitteerd tot zeer gecommitteerd tot content marketing. De overige 40% was verdeeld in drie groepen: neutraal, denkt met een experiment bezig te zijn, of wil snel resultaten zien. Deze drie groepen verspillen hun tijd en geld”

 

Alle aspecten van content marketing vergen tijd:

  • strategie heeft tijd nodig
  • de beste plekken vinden om je content te distribueren kost tijd
  • Uitvinden wat wel en niet werkt vergt tijd
  • Meten kost tijd
  • Resultaten behalen heeft tijd nodig

 

 

Gelukkig gebeuren er ook goede dingen in de B2C content marketing wereld. Zo heeft 74% een content marketing strategie op papier of in het hoofd en 78% zegt te kunnen aantonen dat content marketing de engagement met hun publiek heeft verhoogt en in welke mate. Dat is zeker goed nieuws als je bedenkt dat 74% aangeeft dat brand awareness en engagement de belangrijkste content marketing doelen zijn voor de komende 12 maanden,

B2C Content Marketing Succes in Nederland

Of deze resultaten een goede indicatie zijn voor de Nederlandse B2C markt weet ik niet zeker, maar de aard van content marketing komt hierin wel duidelijk naar voren. De conclusie dat resultaten tijd vergen, is weer een belangrijk signaal dat content marketing de juiste investering en commitment nodig heeft van het management team. Anders gooi je je geld en tijd weg.

 

Lees hier het oorspronkelijke en volledige artikel >

 

Hou me op de hoogte van de laatste Content Marketing insights!

1536 antwoorden
« Oudere Reacties
  1. adidas nmd r1
    adidas nmd r1 zegt:

    I simply wished to say thanks yet again. I am not sure the things I would’ve gone through without these strategies contributed by you regarding my area. It absolutely was an absolute horrifying dilemma in my position, but coming across your specialised way you treated that forced me to weep over contentment. I am just happy for the work and then hope that you comprehend what a powerful job you have been doing training people today all through your blog. Probably you haven’t met all of us.

    Beantwoorden
  2. nike zoom
    nike zoom zegt:

    My spouse and i got so cheerful when Louis managed to conclude his preliminary research from your precious recommendations he had using your blog. It is now and again perplexing to just be giving away steps that many others might have been trying to sell. We take into account we need the writer to thank for this. The specific explanations you have made, the easy website navigation, the relationships you can give support to instill – it’s got mostly awesome, and it is leading our son in addition to us reckon that the situation is cool, and that’s especially mandatory. Thank you for all the pieces!

    Beantwoorden
  3. nike free
    nike free zegt:

    Thanks a lot for giving everyone an extremely marvellous possiblity to discover important secrets from here. It is usually so useful plus stuffed with fun for me personally and my office co-workers to visit your blog no less than three times in 7 days to learn the fresh items you have. Not to mention, I’m just always contented with your special guidelines you serve. Certain 2 ideas in this article are definitely the finest I’ve ever had.

    Beantwoorden
  4. yeezy boost
    yeezy boost zegt:

    I simply wanted to thank you very much again. I am not sure what I could possibly have done without these opinions shared by you on that subject matter. It had been a very frightening condition in my circumstances, but viewing a new skilled manner you treated the issue forced me to cry for joy. Now i’m happier for this advice and trust you find out what a great job your are undertaking teaching the mediocre ones through the use of your web site. I’m certain you have never got to know any of us.

    Beantwoorden
  5. michael kors outlet
    michael kors outlet zegt:

    I wanted to write down a message to express gratitude to you for those awesome concepts you are writing at this site. My time-consuming internet investigation has now been rewarded with good details to exchange with my two friends. I would assert that we readers actually are definitely lucky to exist in a decent site with so many marvellous people with great guidelines. I feel quite fortunate to have encountered the webpage and look forward to so many more excellent times reading here. Thanks once again for everything.

    Beantwoorden
  6. adidas nmd r1
    adidas nmd r1 zegt:

    I am just commenting to let you be aware of of the terrific encounter our daughter undergone studying your webblog. She noticed a wide variety of details, with the inclusion of what it is like to have a very effective coaching nature to have the mediocre ones effortlessly gain knowledge of a variety of specialized matters. You actually exceeded our own expectations. Many thanks for rendering those informative, dependable, edifying and unique tips about the topic to Jane.

    Beantwoorden
  7. adidas superstar
    adidas superstar zegt:

    I am only commenting to make you understand of the wonderful discovery my princess enjoyed viewing your web page. She picked up some issues, which included what it is like to possess an excellent giving mindset to let many more smoothly know precisely chosen hard to do things. You actually surpassed our expectations. Thanks for offering those insightful, dependable, edifying and also fun thoughts on the topic to Mary.

    Beantwoorden
  8. pandora jewelry
    pandora jewelry zegt:

    Thank you for all of your labor on this web page. My mom really likes managing investigation and it’s really easy to see why. My spouse and i know all relating to the dynamic method you offer practical thoughts on your web site and welcome participation from people about this subject matter plus our own simple princess is now learning a great deal. Have fun with the rest of the new year. You’re carrying out a useful job.

    Beantwoorden
  9. adidas nmd runner
    adidas nmd runner zegt:

    I would like to voice my respect for your generosity for those people that need help on this area of interest. Your very own dedication to getting the solution around has been extraordinarily powerful and have specifically made people much like me to achieve their endeavors. This warm and friendly guidelines means a lot to me and substantially more to my office workers. Regards; from all of us.

    Beantwoorden
  10. nike air huarache
    nike air huarache zegt:

    Needed to create you the tiny word to be able to give many thanks as before for those remarkable strategies you have shared on this site. This has been simply strangely generous of you to present without restraint precisely what most of us could have offered as an electronic book in order to make some cash on their own, mostly now that you could possibly have done it in the event you wanted. Those creative ideas in addition served to be a easy way to comprehend most people have a similar keenness similar to mine to learn good deal more when it comes to this problem. Certainly there are several more pleasant moments ahead for individuals that looked over your blog post.

    Beantwoorden
  11. falcons jersey
    falcons jersey zegt:

    I want to convey my affection for your generosity in support of men who absolutely need guidance on this field. Your special dedication to getting the solution all over came to be especially advantageous and have in most cases made regular people much like me to reach their dreams. This interesting useful information can mean this much a person like me and additionally to my fellow workers. Thank you; from all of us.

    Beantwoorden
  12. adidas yeezy boost
    adidas yeezy boost zegt:

    Thanks for your whole labor on this web page. Debby really loves setting aside time for internet research and it is easy to understand why. Almost all know all relating to the dynamic medium you provide worthwhile ideas by means of your website and invigorate contribution from some other people on the area plus our girl is undoubtedly discovering a whole lot. Have fun with the rest of the new year. You’re the one doing a tremendous job.

    Beantwoorden
  13. nike lebron 15
    nike lebron 15 zegt:

    Thank you so much for giving everyone a very nice chance to read articles and blog posts from this site. It is usually very kind and as well , stuffed with fun for me personally and my office acquaintances to visit your blog minimum 3 times in 7 days to find out the newest issues you have got. Of course, I am also always impressed with your attractive strategies served by you. Some 1 areas in this post are undeniably the very best I have had.

    Beantwoorden
  14. adidas yeezy boost
    adidas yeezy boost zegt:

    I and also my friends ended up examining the excellent information on the website and so quickly I had a terrible suspicion I never thanked the site owner for them. My men were definitely as a result passionate to read through them and have simply been using those things. We appreciate you indeed being well considerate and then for deciding on such decent ideas most people are really eager to be informed on. Our own honest apologies for not expressing appreciation to you sooner.

    Beantwoorden
  15. yeezys
    yeezys zegt:

    Thanks for every one of your work on this web site. My daughter loves going through investigation and it’s simple to grasp why. We all notice all regarding the lively ways you deliver powerful techniques through the website and therefore improve contribution from people on this content while our child is really starting to learn a lot of things. Have fun with the remaining portion of the year. You are always doing a superb job.

    Beantwoorden
  16. adidas ultra boost
    adidas ultra boost zegt:

    I precisely desired to say thanks yet again. I am not sure the things that I could possibly have tried in the absence of the entire thoughts discussed by you relating to this area of interest. It was actually an absolute depressing scenario for me, nevertheless looking at the very specialised way you treated that forced me to jump with happiness. I’m happier for your assistance and have high hopes you really know what a great job you happen to be putting in training men and women through your website. I know that you’ve never come across all of us.

    Beantwoorden
  17. nike air max 2016
    nike air max 2016 zegt:

    Thanks a lot for giving everyone an extraordinarily pleasant opportunity to read critical reviews from this web site. It’s usually so beneficial and jam-packed with a lot of fun for me personally and my office colleagues to search your blog minimum thrice per week to read through the latest things you will have. And indeed, we are certainly fulfilled with your astounding advice served by you. Selected two tips in this article are particularly the most suitable I’ve ever had.

    Beantwoorden
  18. nmd
    nmd zegt:

    I want to show my admiration for your generosity for those people who really want guidance on this one theme. Your real dedication to passing the message up and down appears to be really advantageous and have encouraged some individuals just like me to get to their dreams. This helpful information denotes a whole lot to me and extremely more to my fellow workers. Thank you; from all of us.

    Beantwoorden
  19. hermes belt
    hermes belt zegt:

    Thank you a lot for giving everyone remarkably memorable opportunity to read in detail from this website. It is always so cool plus packed with a great time for me personally and my office mates to visit your site really 3 times a week to read through the latest things you will have. Of course, I am always impressed concerning the effective tips and hints you give. Selected two tips in this article are surely the very best we’ve had.

    Beantwoorden
  20. goyard handbags
    goyard handbags zegt:

    Thank you so much for providing individuals with remarkably special chance to check tips from this blog. It is often so cool plus packed with a great time for me and my office friends to visit your site at minimum thrice per week to find out the latest tips you have got. Of course, I’m at all times astounded with all the exceptional strategies you give. Selected two points in this article are rather the most efficient we have all had.

    Beantwoorden
  21. adidas nmd r1
    adidas nmd r1 zegt:

    I must show some appreciation to you for bailing me out of this particular condition. Just after scouting throughout the world-wide-web and seeing solutions which are not helpful, I believed my life was gone. Being alive without the presence of approaches to the issues you’ve fixed as a result of this review is a serious case, and the ones which could have badly damaged my entire career if I hadn’t encountered the website. That talents and kindness in touching the whole lot was excellent. I’m not sure what I would’ve done if I hadn’t discovered such a thing like this. I’m able to now look ahead to my future. Thank you very much for the specialized and effective help. I won’t think twice to recommend your site to any person who should get tips about this topic.

    Beantwoorden
  22. adidas gazelle sale
    adidas gazelle sale zegt:

    I wanted to draft you a tiny word to help give many thanks the moment again for your spectacular opinions you have featured in this article. This is certainly shockingly open-handed of you to make without restraint what exactly a lot of folks could have marketed as an e book to earn some bucks for themselves, certainly since you could possibly have tried it if you considered necessary. The tricks in addition acted as the good way to recognize that the rest have the identical dreams much like my personal own to find out many more when considering this problem. I’m sure there are thousands of more enjoyable opportunities up front for people who browse through your site.

    Beantwoorden
  23. adidas nmd
    adidas nmd zegt:

    I must show my respect for your kind-heartedness supporting individuals who really want assistance with this one matter. Your very own commitment to getting the solution all through appears to be exceedingly significant and has constantly encouraged men and women much like me to get to their targets. The useful information implies a great deal to me and additionally to my office workers. Warm regards; from all of us.

    Beantwoorden
  24. dior sunglasses
    dior sunglasses zegt:

    My spouse and i have been now fortunate Ervin could finish off his studies by way of the ideas he had from your site. It’s not at all simplistic to just be releasing information and facts that the others have been making money from. Therefore we know we now have the website owner to give thanks to for this. Those illustrations you have made, the easy web site menu, the relationships you will aid to instill – it’s got mostly unbelievable, and it’s really helping our son in addition to the family feel that the issue is entertaining, which is certainly really vital. Thanks for the whole thing!

    Beantwoorden
  25. yeezy
    yeezy zegt:

    I want to get across my admiration for your kind-heartedness supporting men who must have help with in this topic. Your personal commitment to passing the solution across had been especially helpful and have helped individuals like me to realize their ambitions. Your insightful guidelines denotes a whole lot a person like me and still more to my office colleagues. Many thanks; from all of us.

    Beantwoorden
  26. adidas ultra boost 3.0
    adidas ultra boost 3.0 zegt:

    I enjoy you because of your entire effort on this web site. Betty take interest in engaging in internet research and it’s easy to see why. We know all about the powerful means you create very helpful guidance via your blog and in addition strongly encourage response from the others on this concept while our favorite simple princess is now being taught a great deal. Take advantage of the rest of the new year. You have been carrying out a dazzling job.

    Beantwoorden
  27. yeezy boost
    yeezy boost zegt:

    I and also my friends ended up checking out the excellent items on your site and so all of the sudden got a terrible feeling I had not expressed respect to the blog owner for those tips. These young men were consequently glad to study all of them and already have pretty much been tapping into those things. Thanks for indeed being well helpful and also for utilizing certain very good resources most people are really eager to be informed on. My very own sincere apologies for not expressing appreciation to earlier.

    Beantwoorden
  28. yeezy
    yeezy zegt:

    A lot of thanks for every one of your labor on this web page. Kim loves doing internet research and it’s easy to see why. My partner and i know all relating to the compelling tactic you make rewarding tips by means of this website and even encourage participation from the others on this article then our favorite child has always been starting to learn so much. Have fun with the rest of the new year. Your performing a glorious job.

    Beantwoorden
  29. huarache shoes
    huarache shoes zegt:

    I enjoy you because of all your valuable labor on this web page. Debby really loves managing investigations and it is easy to understand why. My spouse and i hear all relating to the lively method you convey very helpful tips and tricks through the website and as well foster response from visitors on the point then my child is truly discovering a lot of things. Enjoy the rest of the year. You are always performing a really great job.

    Beantwoorden
  30. adidas ultra
    adidas ultra zegt:

    I have to point out my gratitude for your generosity for persons who need assistance with this particular field. Your special commitment to passing the solution around came to be really insightful and has without exception encouraged individuals much like me to get to their objectives. Your personal useful key points entails this much to me and even more to my office colleagues. Warm regards; from each one of us.

    Beantwoorden
  31. hermes birkin
    hermes birkin zegt:

    I wish to show my gratitude for your generosity for women who absolutely need help with the matter. Your very own commitment to passing the solution throughout turned out to be extremely helpful and has without exception allowed girls like me to reach their aims. This useful guideline indicates a lot to me and further more to my office colleagues. Thank you; from all of us.

    Beantwoorden
  32. Yeezy Boost 350 V2 Kids Black White
    Yeezy Boost 350 V2 Kids Black White zegt:

    I have to show my thanks to you for rescuing me from this issue. As a result of researching through the internet and seeing recommendations which are not productive, I was thinking my life was over. Living without the presence of approaches to the problems you have sorted out through your good site is a crucial case, as well as the kind that might have adversely affected my entire career if I had not discovered the website. Your main mastery and kindness in playing with almost everything was useful. I am not sure what I would’ve done if I had not discovered such a solution like this. I’m able to at this moment look forward to my future. Thanks for your time very much for the expert and result oriented guide. I won’t be reluctant to propose your web page to any person who should receive recommendations about this situation.

    Beantwoorden
  33. adidas yeezy
    adidas yeezy zegt:

    Thank you so much for giving everyone an extraordinarily spectacular chance to discover important secrets from this website. It’s usually so excellent and as well , packed with a lot of fun for me and my office friends to visit your blog the equivalent of three times in 7 days to see the latest guides you have. And indeed, we’re actually happy with the very good thoughts you give. Some 1 facts on this page are definitely the simplest we have all had.

    Beantwoorden
  34. vans shoes
    vans shoes zegt:

    Thanks a lot for providing individuals with remarkably breathtaking possiblity to discover important secrets from here. It’s always so pleasurable plus packed with a good time for me and my office co-workers to search your website particularly three times a week to read the newest guidance you have. And indeed, I’m also always motivated with your magnificent principles you serve. Selected two points in this posting are absolutely the very best I have had.

    Beantwoorden
  35. yeezy shoes
    yeezy shoes zegt:

    I wish to express thanks to you just for bailing me out of such a condition. As a result of surfing throughout the world wide web and getting notions which were not productive, I assumed my life was well over. Living without the presence of approaches to the problems you’ve resolved by means of your main article is a serious case, as well as those which might have adversely damaged my entire career if I had not come across your blog post. That mastery and kindness in controlling a lot of stuff was important. I don’t know what I would have done if I had not encountered such a step like this. It’s possible to at this point look forward to my future. Thanks a lot very much for this impressive and sensible help. I won’t think twice to endorse your blog post to anybody who needs to have recommendations about this issue.

    Beantwoorden
« Oudere Reacties

Plaats een Reactie

Meepraten?
Draag gerust bij!

Laat een reactie achter op oebiraqe Reactie annuleren

Het e-mailadres wordt niet gepubliceerd. Vereiste velden zijn gemarkeerd met *